Mike McBride

With over 25 years of experience in adult mental health and children’s residential care, Mike brings both expertise and empathy to his role as Commercial Director at PRICE Training. He is responsible for driving commercial growth and training partnerships across the business, ensuring that organisations receive the highest quality support tailored to their needs.

In addition to his commercial leadership, Mike is also the Lead Senior Trainer under the RRN certification scheme, enabling him to design approved programmes across a wide range of sectors and settings. His blend of operational knowledge and training expertise makes him uniquely placed to understand customer needs and shape solutions that have a real impact.

“I love my job! I have the privilege of meeting incredible people—practitioners and service users—who all want the very best outcomes for those they support. Some of the most rewarding work I do is in partnership with organisations, developing creative solutions to challenges such as preventing placement breakdowns. When we succeed, there’s no better feeling.”